Turo López Sanabria

Building the infrastructure that makes digital products coherent at scale, for humans and machines alike.

Design Systems

Not the Figma file. The agreement. The shared language that allows multiple teams to move fast without fragmenting. Five systems built from scratch.

DesignOps

The operational layer most companies forget until the coordination cost becomes the product cost. How teams are structured, how knowledge moves.

Agentic Design

The frontier. The line between designing for humans and for machines has started to blur. I work at this intersection.

20+
Years in Design
5
Design Systems Built
1M
Challenges accepted
Featured Essays

Agentic Design Systems: The Agreement Has a New Reader

On Design Systems, AI agents, and the irreducible value of human decisions.

“This is the greatest moment in the history of our craft. The distance between an idea and a working prototype has collapsed. What was a constraint of resources is becoming a constraint of imagination only.”

Read on Substack →

The Mess That Made Design Systems Inevitable

The history of how digital products got complicated enough to need a system.

“Design System emerged because designing and building digital products as if they were independent artefacts stopped being viable.”

Read on Substack →

Design System: Not the Figma File. The Agreement.

What most people think a Design System is, and what it actually is.

“A good Design System gives teams the ability to make decisions and know what to do at any given moment, not just when following the consensus, but also when they need to break from it. That's a system working.”

Read on Substack →

I've been designing digital things since 2001.

For a short time my obsession was making things look right but, at some point, somewhere between my first User-Experience Job and my first Design System, my passion shifted towards making things WORK right, at scale, across teams that don't talk to each other.

Five Design Systems. Several companies. Different industries, countries, scales, and levels of dysfunction. Each one taught me something the previous one didn’t.

Today I work at the frontier where the line between building for humans and building for machines has started to blur.

Building the infrastructure that makes digital products coherent at scale.

For humans and machines alike
2026